Wednesday, September 1, 2010

Learnings on Marketing from trade show

Trade show marketing, some pointers:

- always have something to attract customer's attention. Because they wont stop and ask you what is this, you have to make them stop by showing stuff that catches their attention
- showing something funny, emotional, candid usually attracts attention.
- having people on wall instead of places always a better idea
- Be brief in your pitch and at the same time be ready to answer customer's specific questions
- always make customers feel important
- Never hand them just the brochure, engage them in a forced conversion to tell about the products.
- Judge their excitement
- keep asking them or speaking your pitch out even if they look like not listening.

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